For sales tech
The agentic GTM platform for sales tech startups
You are selling to the people who invented the objection. The most persuasive thing you can do is run your own outbound visibly well.
Selling sales software is a credibility test before it is a product conversation. The buyer reads your email as a work sample, checks whether the personalization is real, and has formed an opinion before the second sentence lands.
So targeting has to be honest and timing has to be right. Hiring is the cleanest signal: a team opening SDR roles is building a motion now. Detected tooling says what they already run, and the two together are a shortlist worth writing by hand.
- Who this is for
- Seed to Series A sales software companies: prospecting, sequencing, enablement, coaching, or forecasting. Four to fifty people, usually founder led with an early sales hire.
- What it looks like today
- Your prospects recognize every template because they wrote one. They also churn through tooling constantly, so an account list built last quarter describes a stack that has probably changed since.
- What changes
- You target teams in motion: SDRs being hired, a sequencer appearing or disappearing, a sales leader starting. And your own motion runs on something you can show, because runs, costs, and provenance (where each value came from) are inspectable.
Example searches
Ask for it the way you'd say it
Each example is a request in plain words, with what it returns underneath.
Teams building outbound now
which companies opened two or more sdr roles in the last forty five days
Postings attach to the account with dates, so a team scaling now is separable from one that always advertises.
Stacks in transition
show me companies running Outreach or Salesloft with between 50 and 200 employees
Company search can filter on the tools a company's job postings name, so the incumbent becomes a filter rather than a guess. Watching it move is a separate job. Give TheirStack's stack lookup its own column on a scheduled full refresh: it dates when postings first and last named each tool.
The leader who owns the number
find the vp of sales or head of revenue at each of these companies with a verified email
Verification runs before anyone is enrolled. A leader who has already moved on shows up as a failed lookup, not as a bounce from your domain.
Plays
Three motions you can run this week
Each one is a chain of OXYGEN primitives: the same hosted objects your workspace already has, composed.
Hiring as the shortlist
Accounts building a sales motion this month, ranked by how hard they are hiring.
- 1Track SDR and sales leadership postings across your segment into a table.
- 2Rank by volume and recency, then promote the accounts at the top.
oxygen search runRun the motion you sell
An outbound motion you can walk a prospect through, costs included.
- 1Send from your own domains with warmup and bounce pausing already in place.
- 2Show the run log and the spend behind a campaign instead of a claim about it.
oxygen sequences analyticsDisplacement when the stack moves
A rerun over your target accounts that shows, account by account, whose tooling moved since the last pass.
- 1Give TheirStack's stack lookup and LeadMagic's website scan a column each, then schedule a full refresh. A repeat within 30 days returns the stored answer.
- 2Read each account's cell history. Move the accounts whose stack moved into a table of their own and enroll it, with a line about what changed.
oxygen columns run
Capabilities
What you get
Timing from hiring, not from lists
Postings for SDRs and sales leaders are the earliest public evidence that a team is about to buy something in your category.
A stack you can demonstrate
Runs, costs, provenance, and approvals are all visible, so your own outbound doubles as proof that the thing you are selling works.
Your own numbers, on the record
Every send, reply, and cost lands in the workspace, so a figure you quote in a pitch can be opened in front of the buyer.
Free tables, metered enrichment
Tables, the CRM, and sequence drafts cost nothing, and sourcing and enrichment draw credits. Connecting a sending mailbox needs a plan, and OXYGEN starts at $49 for 4,900 credits a month.
Data sources
Data sources and CRM connections
TheirStackThe sales tools that SDR, account executive, and sales leadership postings name, with the dates each was first and last seen.
- LeadMagic
Scans the company website for the CRM, chat, and marketing tools it loads when job postings say nothing about the stack. It shows what already sits around your category.
People Data LabsFirmographics for banding the list by size and segment before you spend on contacts.
Blitz APIRuns the job postings search, then finds the revenue leader or founder who owns the number at the account.
Use managed credits where available, or connect a supported provider key on an eligible paid plan. Your provider bills its calls; OXYGEN adds a per-call platform fee. Signed-in CRM connections such as HubSpot have no per-call fee. Connected sending accounts reserve monthly credits. See pricing and supported integrations.
Limits
Where this stops
- Sales stacks change faster than detection can see, and plenty of tooling leaves no public trace at all. Use detection to rank accounts, never to claim you know what a prospect runs.
FAQ
Questions people ask first
Our buyers see through personalization tricks. Now what?
Can we show prospects how we built the campaign?
Is this a competitor to what we sell?
How do we track stack changes without rescanning everything?
What does sending from our own domains involve?
How do we prove the numbers we quote?
Put your GTM motion on one stack
Sign up, get a working workspace with a one-time credit grant, and run the first play end to end without wiring five tools together.